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Press release

Press release

ARTVINIUM officially launches the project Wine UP Fair in Transylvania

Cluj-Napoca, 20 November 2014 – the official launch of Artvinium’s project Wine UP Fair in Transylvania.

Artivinium is Ioana Bidian Micu’s expression of passion for wine and the art, the founder of the company, whose passion led to projects in wine management, marketing and branding, positioning strategies and sales.
In search of new challenges, Wine Up concept came naturally as a necessity on the profile market seeking to provide a new model for presentation and promotion of Romanian wine nationally and internationally.
With rich experience in organizing events, wine promotion and education Ioana Bidian Micu aims thru Artvinium to provide an integrated project for the wine world and to gather under the same roof consumers, enthusiasts, manufacturers and specialists.

WINEUP Fair in Transylvania places the city of Cluj Napoca on the map of international fairs through professionalism, quality and elegance, a modern and innovative concept to which together we can give uniqueness in each year.
WINEUP FAIR IN TRANSYLVANIA is an integrated platform for promotion, communication and education compatible with international trends and thus creating a network of connections.
WineUP brings people and wine together in a unique location, in the building of Central Park Casino in Cluj Napoca, from 26 to 29 March 2015.
WineUP opens the door to the fascinating world of wine, making wine culture closer to professionals, enthusiasts and consumers.


In a traditional cultural center in Romania, wine culture easily finds its place in Cluj-Napoca alongside many promoted forms of art; thus WineUP Fair in Transylvania will be included in the cultural agenda of the city among renowned festivals such as TIFF, TiMAF, and Gala UAD.


Wine UP Fair in Transylvania will create the appropriate framework for the establishment of trade relations between wine producers and potential partners regionally, nationally and internationally. The program will include a day of the trade fair industry in which we will organize networking sessions with representatives of industries, wine presentations for HoReCa sector with the participation of national and international distributors.

In the days dedicated to the general public in addition to the opportunity to taste wines from the fair, visitors will have the opportunity to participate in various workshops and courses.